Almost half of Canadians plan to take a road trip this summer
Almost half of Canadians plan to take a road trip this summer, an increase of almost 10% from this time last year.
According to a new survey conducted by Leger Marketing (on behalf of Toyota Canada), more than three-quarters (76%) of Canadians say the pandemic has made them appreciate the great outdoors. In comparison, two-thirds (65%) believe it made them more enjoyable traveling to Canada.
The poll says the majority of Canadians (73%) have had to change their summer vacation plans due to the pandemic, and eight in ten plan to stay closer to home than usual this time around. Almost half (43%) of Canadians said this summer could be a great time to explore the country on a road trip.
Of those planning a road trip, two-thirds (67%) opt for a shorter day trip. Among those planning a road trip, 35% of respondents said they would only travel four to six hours from home.
According to the Canadians surveyed, the main destination activities are hiking, walking, running, rollerblading, camping and sightseeing.
Half of respondents plan to enjoy the outdoors while visiting friends and family when restrictions allow.
With their newfound appreciation for the outdoors – as well as greener destinations and activities – Canadians have indicated they want the trip itself to be greener. More than half (58%) of Canadians would feel better about opting for a hybrid vehicle because of the environmental benefits.
Three-quarters (75%) of those planning a road trip this summer said they would continue to wear a mask in public as an added safety measure.
“It’s no surprise that, more than a year after the start of the pandemic, Canadians are more eager than ever to get back behind the wheel and explore our beautiful country as soon as it is safe to do so,” said Stephen Beatty, Vice President, Corporate at Toyota Canada. “We are fortunate to live in a country that has so much to offer in terms of scenic drives and outdoor adventures, and it’s wonderful to see an increased appreciation of the outdoors.”