Bosch automotive industry | New
BOSCH announced this week that it had acquired Melbourne-based MoTeC (Motorsports Technology) for an undisclosed sum.
The acquisition agreements were signed by Bosch and the MoTeC Group this month and are currently subject to merger control approval.
Bosch says that in terms of organisation, MoTeC – headquartered in Croydon, Victoria – will become an integral part of Bosch Motorsport, a wholly owned subsidiary of Bosch based in Abstatt, Germany.
Employing 54 people, with a network of 250 authorized dealers worldwide and main offices in Europe and the United States, MoTeC has partnered with motorsport in almost every racing category across the world, on four wheels or of them.
Closer to home, MoTeC provides engine management (including fuel and ignition, engine speed limiting, electronic throttle control, shift cut-off, fuel pumps, pit lane speed, etc.), data acquisition, driver display, power distribution, video capture and crash recorder technology to all Australian Team (V8) Supercars.
GoAuto understands that the MoTeC Group business will continue to operate as a separate legal entity under its own brand.
Speaking to GoAuto this week, Bosch Oceania Chairman Gavin Smith said the acquisition of MoTeC was an exciting move for the company.
“(The acquisition) came at a time when COVID-19 was in the landscape. We started discussions about a year ago, and we did due diligence for a while, but we managed to get out on the other side with a positive result,” Smith said.
“To be honest, it’s a great result for MoTeC employees and it’s also great for Bosch.”
Mr Smith said Bosch’s efforts to become a leader in future mobility solutions remained a primary focus for the group, but insisted he would continue to research and develop solutions for existing technologies, including those used in a wide variety of motorsport disciplines.
“We (Bosch) have a lot of strategic focal points, and many of them revolve around future mobility. We want to be an innovation leader in vehicle connectivity, electrification, automation and personalization. car,” he explained.
“But to be honest, (the acquisition of MoTeC) also fits into the automotive components space, because racing improves technology. We have to deliver much higher performance and reliability while being able to do it at a reasonable price.
“This focus on motorsport gives us a head start before technologies appear in high-volume passenger cars. This is one of the main reasons why Bosch is involved in motorsport. and why the acquisition of MoTeC is relevant to us.
Despite the all-encompassing approach to the acquisition, Smith said Bosch is committed to ensuring MoTeC and its customers continue to operate as they always have.
Mr Smith told GoAuto that MoTeC plays an important role both at the professional and local levels of motorsport and said future synergies between him and Bosch will improve the product offering for motorsport customers at longer term.
“Maintaining MoTeC as a business and its relationship with its existing customer is a very important part of this. Bosch, by any standard, is a very large and complex entity, it is very procedural in its processes and does not have the same agile and flexible approach that a small company like MoTeC has,” he said. .
“What we want to do is make sure we keep this part of MoTeC alive and allow it to continue to operate as a separate legal entity, maintain its own brand and be run independently here. , from Australia.
“MoTeC will continue to operate as it was before, with a Managing Director at the helm and with the same market responsibilities as today, both domestically and internationally. They will maintain their approach to distribution through resellers across the world, as well as their wholly owned subsidiary in the UK and third party distributor in the US.
“We got a really good overview of what MoTeC does and how they do it through the due diligence process. There are certainly many opportunities for synergies…we have different customers and we go to market in different ways, so we see a great opportunity to gain access to some of the way MoTeC does business and derive lessons in our own motorsport activities.
“There are great opportunities to expand our portfolio in both directions, up and down,” Smith told GoAuto.
Mr Smith said the acquisition would also give MoTeC access to Bosch’s vast supply network and technologies that will benefit its existing customers, meaning it has the potential to grow even further under ownership of the parent company.
“There is an opportunity to look at common function, development and determine where we might need to offer something to MoTeC customers in a particular racing category,” he explained.
“We could have a product offering at a high level, for example, which we can now make available in the lower levels, and on top of that we have a portfolio of products that are not electronics which can also be very attractive for MoTec customers, things like fuel injectors, fuel rails, fuel pumps, alternators, starters, racing ABS, etc.
“This combination of other products in our portfolio that MoTeC does not have could clearly be of interest to other (motorsport) categories that MoTeC serves through its dealers and distributors around the world.
“MoTeC can also teach us a lot. When we look at their products and the tool sets they use for programming and development, it is obvious that they are a go-to company as well. And the MoTeC team is a great team. They have a lot of knowledge and a lot of history, and they also have a lot of very exciting new talent coming forward,” Smith concluded.
With its distinctive gold colored ECUs and a philosophy of engineering excellence, MoTeC has grown from a humble garden workshop to a world leader in motorsport technology.
Bosch Motorsport Vice President Dr. Klaus Boettcher said the acquisition of the MoTeC Group will expand its product portfolio and distribution network to serve other racing series, including those at the local level.
“Thanks to the many years of experience and comprehensive expertise of the MoTeC Group, as well as its global dealer network, we are strengthening our position in motorsport and ideally complementing our product portfolio”, said Dr Boettcher .
MoTeC was the first company to introduce live data logging and telemetry to Australian motorsport in the early 1990s and has since developed its product for use in top-level competition vehicles competing in events such than the 24 Hours of Le Mans and the Dakar Rally – both on four wheels and two.
Its history dates back to its participation in the Australian Touring Car Championship in 1987, just two years after MoTeC was established.
The Melbourne-based company’s ECUs were among the first to provide aftermarket control of continuously variable camshaft timing and electrically operated throttle, while being at the forefront of how motorsport teams analyze on-board data.
The company’s purpose-built research center in Melbourne, which was completed in 2002, continues to advance engine control units, with the research and development team always being “quick to adopt and understand new technologies “, explains MoTeC.
Engineering, technical and administrative support are provided by the research center, which can organize seminars tailored to MoTeC’s training and education program which is offered to dealers and customers worldwide.
UK-based MoTeC Europe was established in 1995 to provide technical support, business advice and after-sales service to the region, and now oversees over 20 countries while facilitating the process of developing new technologies with Australia, based on local customer feedback.
Separately owned and operated, MoTeC Systems USA represents the brand across North America with two offices (in North Carolina and California) distributing to some 90 dealers nationwide. MoTeC Systems USA also provides direct sales and technical services to its own customers.