Romania and Transfagarasan among top road trip destinations on TikTok, study finds
A new study has revealed the most trending destinations for a road trip on TikTok, with the US, Scotland and Canada taking the top spots. Romania is number seven.
A new study by the UK’s biggest car market, Auto Trader, has revealed the most popular road trip destinations and routes on TikTok. With 11.2 billion views of “#roadtrip” videos on the platform alone, the app is a hugely popular source of inspiration for drivers looking for ideas for their next motoring adventure.
The study analyzed the number of views of hundreds of hashtags related to road trips on the app, to rank the most watched locations and routes for road trips around the world.
The United States is the most viewed country for road trips on TikTok, recording over 48 million views under the hashtags #usaroadtrip and #americanroadtrip. The study further revealed that the US state with the most road trip views on TikTok is California, followed by Utah and Texas.
With a massive 11 million views, Scotland took second place in the world rankings. Canada is the third most viewed destination for a road trip, recording nearly 8 million TikTok views under the hashtags #canadaroadtrip and #canadianroadtrip.
Romania ranks 7th, with 4.7 million views, behind Iceland and ahead of countries like Norway (8), Italy (11), France (14) and Japan (24). Romania Transfagarasan Road is also the 25th most viewed road trip on TikTok, with 436,300 views. The first is the 2,000-mile-long U.S. Route 66, which crosses eight states.
“Originally the home of lip-syncing and viral dance trends, research has shown in recent months that video-sharing platform TikTok has become the go-to search engine – especially for younger generations. said, it’s no surprise that people are using the app to research and plan their car journeys, while also getting first-hand advice from other road users and vacationers before setting off,” Erin said. Baker, editorial director of Auto Trader.
(Photo source: Ionut Jula | Dreamstime)