The campaign includes a series of videos, marketing partnerships and the setting up of more than 90 billboards across Los Angeles to mark the region’s reopening on June 15.

June 10, 2021 (Paso Robles, California) – Travel Paso looks forward to welcoming visitors to the rolling hills, fine dining, and endless accommodations of the wine country. In fact, the organization responsible for the region’s tourism marketing launched its largest campaign to date on various platforms across California.

Targeting the car markets of Northern and Southern California, the campaign features several inspiring themes, including family trips, girlfriends getaways and wine retreats.

Most notably, 90 billboards will dot the Los Angeles landscape starting June 7, just in time for California to reopen on June 15, and inspire daily commuters to trade the hectic city life for a relaxed excursion. in the wine region, where a horseback ride through the vineyards is more than just a daydream.

“We are thrilled to introduce Paso Robles Wine Country to a wider Californian audience,” said Paso Robles Wine Country Alliance Executive Director Joel Peterson. “The reopening campaign in collaboration with Travel Paso will target those who fancy a road trip, with an emphasis on wine tasting, outdoor experiences and stunning accommodations. “

By putting Paso at the fingertips of consumers, digital ads on Facebook, Instagram and YouTube encourage those who want to travel to quench their thirst at Paso’s more than 250 wineries, while enjoying live entertainment, dining and dining. farm-to-table and outdoor excursions to our proverbial paradise.

“Our intention for the campaign is to expand Paso Robles’ reach demographically and geographically with more comprehensive, multi-channel marketing,” said Travel Paso Executive Director Stacie Jacob. “The goal is to build and differentiate the Paso Robles experience, making it an ambitious destination for our practice markets. “

Named a must-see area by the New York Times, Paso Robles’ miles of winding roads, scenic vineyards, award-winning restaurants and scenic landscapes are ready to be explored. The light towers at Light at Sensorio, the Finca restaurant at Paso Market Walk, and the newly renovated Stables Inn are new to Paso. Travelers are encouraged to leave their worries at home and book a wine country getaway at Paso hotels, vacation rentals, and RV resorts. It’s official: Paso Robles is OPEN!

About Paso Robles

Located halfway between Los Angeles and San Francisco, Paso Robles is a California wine region with beach access. This is where world class food and wine meet small town charm. Named a must-see region by the New York Times in 2020, Paso is a community of cowboys and surfers, where warm hospitality is a way of life. Generous, beautiful and endless space for roaming, Paso is your respite. This is where the rest of the world melts. #travel | travelpaso.com

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