VUSE, UNDEFEATED AND MCLAREN RACING DRIVE CHANGE WITH ULTIMATE RIDE CONTEST
“We are thrilled to continue our work with UNDEFEATED and McLaren to bring this convergence of art and innovation directly to our 21+ adult nicotine users in the form of a personalized 2022 McLaren GT,” said Franck Silva, Senior Vice President of Commercial Activation and Marketing for Vuse’s parent company, RJ Reynolds Vapor Company. “Having the opportunity to recognize someone who is truly driving change in their community is exciting for us as we continue to work to drive change globally as an organization.”
This one-of-a-kind car design is an extension of UNDEFEATED’s design philosophy and brings its creative vision to a new canvas. The integration of UNDEFEATED’s iconic olive green color across this year’s Indy 500 livery designs connects to the collaboration. The custom 2022 McLaren GT combines McLaren’s innovative engineering with UNDEFEATED’s unique artistic vision to create the Vuse Ultimate Ride, putting the collaboration off the track and into the hands of a deserving “ultimate fan”. During the Miami Grand Prix race weekend, the Vuse Ultimate Ride McLaren GT will be on display at The Wharf at Miami.
“It was a fun opportunity to customize a 2022 McLaren GT to give to someone who is making a difference in their community,” said james bond, Founder of UNDEFEATED. “While designing new liveries for Vuse and Arrow McLaren is exciting, having the chance to help celebrate and reward someone who is out in the field working and giving back is rewarding.”
The Vuse Ultimate Ride contest is open to 21+ consumers from May 5, 2022by August 8, 2022, to submit a 15 to 30 second video answering the question “How do you drive change?” and describing the impact they have on their community on a daily basis. Submitted videos will be judged and selected based on key metrics including reach of activity, commitment to driving change, and ability to communicate their story through creative dissemination. The winner will be announced in October, before the United States Grand Prix in Austin.
“Bringing a one-of-a-kind UNDEFEATED-designed McLaren GT to the first-ever Miami Grand Prix is a fantastic and complementary way to celebrate the expansion of Formula 1 as a sport in North America,” mentioned Zack BrownCEO of McLaren Racing.
“The global partnership between McLaren Racing and BAT-Vuse has been a rewarding experience, and our collaboration on this Ultimate Ride giveaway is a highlight of this season for McLaren in IndyCar and F1,” added Brown.
The integration of the Vuse brand is part of a wider enhanced partnership agreement between British American Tobacco (BAT), the parent company of RJ Reynolds Vapor Company, and McLaren Racing as an extension of the global partnership with the Formula 1 McLaren, of which BAT is a main partner. .
Learn more about the Vuse Ultimate Ride contest at Vuse.com/UltimateRide
chris zonaSenior Manager, Business and Internal Communications, RJ Reynolds Vapor Company
Curtis Niceresponsible for the communication, McLaren racing
Phil ZielinskiDirector of Communications, Arrow McLaren SP
About Vuse and RJ Reynolds Vapor Company:
the View combines tobacco expertise with innovative technology to offer adult vapor consumers alternatives to traditional tobacco products. View products are marketed in United States by R.J. Reynolds Steam Company (RJRVC), an operating company of Reynolds American Inc., a member of the British American Tobacco Group. RJRVC is and remains committed to responsible marketing View some products. To learn more about RJ. Reynolds Vapor Company, visit www.rjrvapor.com. To learn more about View products, visit vusevapor.com.
About McLaren Racing:
McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team competed in its first Formula 1 race in 1966, since then McLaren won 20 Formula 1 World Championships, more than 180 Formula 1 Grands Prix, the 24 Hours of Le Mans on his first attempt and the Indianapolis 500 on three occasions. McLaren Racing currently competes in Formula 1 on a global scale and INDYCAR in the USA.
The team is contesting the 2021 FIA Formula 1 World Championship with Lando Norris and Daniel Ricciardo, and the 2021 INDYCAR series with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist. McLaren was the first F1 team to be certified carbon neutral a decade ago and successfully retained the Carbon Trust Standard Award, most recently in February 2021. They were also the first team to receive the environmental award from the FIA Institute in 2013, which they have consistently maintained at three-star level.
In 2022, McLaren Racing will enter a new category of motorsport by entering a team in Extreme E, the innovative all-electric off-road racing series that highlights the impact of climate change.
UNDEFEATED is known as one of the most recognized brands and well organised sportswear retail stores around the world. With themes of victory and virtue, UNDEFEATED designs and develops apparel, accessories and footwear for the modern active lifestyle. Since the brand’s inception in 2002, Undefeated has remained the unofficial voice defining an era of sports and street clothing Culture.
SOURCE RJ Reynolds Vapor Company