We visit a Lucid Motors electric vehicle showroom |
Luxury electric vehicle maker in Scottsdale, Ariz. Lucid group has opened its brand new window in the Fashion Square Mall, where it welcomes visitors to view and discover its Lucid Air models.
“Lucid’s Scottsdale Studio allows customers to explore the brand and get information about its products in a place that underscores the company’s unique design aesthetic,” the company says in its press release.
Upon entering the storefront, visitors are greeted by the Lucid Air Grand Touring, which, as the company describes it, is “the fastest, longest and fastest electric luxury car in the world”.
At $ 139,000, the Lucid Air Grand Touring sits at the top of the production lineup which includes the Lucid Air Pure, starting at $ 77,400; the Lucid Air Touring, starting at $ 95.00; and a special Lucid Air Dream Edition starting at $ 169.00.
Lucid’s battery has a projected range of over 500 miles and the drive unit is rated at 600 horsepower, helping these luxury sedans reach 0-60 mph in 2.5 seconds and go through a sprint of one. quarter mile in 9.9 seconds.
“Our Dream Edition with which we launch has over 1,000 horsepower with two drive units,” Senior Retail Operations Manager Zak Edson told me when I visited. “When you look at the characteristics of the car, you can drive it like a sports car, you can drive it like a luxury car, you can take it on a road trip – they can do whatever you need. . “
Lucid Air models come with a combined charging system, so they can plug into any charging station on the road and only need 20 minutes for a 300 mile charge.
The model shown in the Studio is finished in Infinite Black paint on the Tahoe interior configuration, which includes full grain Nappa leather and premium natural leather in Lucid Black and a saddle with carbon oak trim.
Sitting in the driver’s seat, you are presented with an impressive set of two behind-the-wheel touchscreens contoured towards the driver and a 34-inch, 5kK floating touchscreen located at the bottom left of the driver. Look up and you’ll see a glass canopy roof extending over the rear seats.
Every Lucid Air is equipped with “Dream Drive”, a driver assistance program that includes 32 sensors and a high resolution LIDAR using laser beams to measure distances to objects.
“It’s a luxury vehicle, so it has heated and ventilated seats, but also massage functions in the lower cushion and the rear part of the seats,” said Edson. “It has a premium sound system, surreal sound we call it, which uses the Dolby Atmos setting which gives you rich depth of sound.”
Behind the car, visitors can approach the power unit, which includes the motor, inverter and transmission, the Wunderbox charging system and a Lucid Air battery.
Visitors are invited to try the Lucid 4K virtual reality experience which “combines the physical and virtual worlds to present seamless customization of everything from interior finishes and materials to exterior color,” Lucid noted.
Lucid brand t-shirts, hoodies, hats and other items are available for purchase.
While this is the first Arizona-based showcase, it isn’t the first time the electric vehicle maker has visited Grand Canyon state. The company has built its massive 1 million square foot lithium-ion battery production plant at Casa Grande, between Phoenix and Tucson.
“The opening of our first studio in Arizona, just an hour from where the Lucid Air will begin rolling off the Casa Grande assembly line this year, is a significant milestone,” Edson said in the press release. “This opening reinforces the company’s commitment to the region, and is in direct response to the warm welcome and the high level of interest shown both in our manufacturing operations and in the products we market.
Learn more about Lucid Motors on its website.