Wienermobile joins rideshare app after Oscar Mayer and Lyft team up
PORTSMOUTH, Va. (WAVY) – Your next Lyft ride could be in the Oscar Mayer Wienermobile.
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On Tuesday, officials from Oscar Mayer and Lyft announced that the famous Wiernermobile is joining the rideshare app to surprise Lyft XL riders with a free ride to several cities across the United States.
“Oscar Mayer has a habit of elevating the fun of people’s plates to pop culture – from our 27-foot-long Wienermobile to the iconic Weenie Whistle, to the famous ‘Oh I wish I could jingle,’ said Megan Lang, Assistant Director of Marketing, Oscar Mayer. “With the world as a backdrop and meat as a medium, we want to do everything possible to elicit unexpected smiles wherever we go. “
Starting Wednesday, the Wienermobile will make appearances in New York, Chicago, Los Angeles and Atlanta for a period of three days.
Led by two five-star drivers, the ride will include music, neon lights, free shirts, hot dog masks and, of course, Weenie whistles.
“Lyft is helping riders get back to the summer fun they missed in 2020, whether you’re heading to a family picnic, barbecuing with friends, or attending a sports game or concert,” said Ethan Eyler, director of branded products at Lyft. . “We are delighted to hit the road with Oscar mayer and surprise our bikers with a unique opportunity to celebrate summer from inside the world famous Wienermobile.
The iconic Wienermobile has traveled to all 50 states and previously served as Airbnb.
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